Tuesday 26th October 2023 – Riyadh, Kingdom Of Saudi Arabia
Continuing its expansion journey in the GCC region, VALOUR announced its partnership with Saudi Cycling Federation (SCF), and signed a 3-Year Deal as the official Sportswear provider for the federation.
The Saudi Cycling Federation, dedicated to the development and promotion of cycling in Saudi Arabia, recognized the importance of providing its athletes with high-quality sportswear. They sought a partner who shared their vision of excellence and found it in VALOUR. With its developed reputation of developing unique designs and crafting quality sportswear that combines performance, style, and durability, VALOUR was the perfect fit to the vision of the federation to design and develop the official off-road kits for the federation.
This partnership marked another moment of pride for VALOUR, making it its second partnership in the GCC following the successful partnership with Oman Olympic Committee. Mohamed Al Sakran, VALOUR Founder and Managing Director highlighted: “The designed kits, adorned with the federation’s emblem, embodies the dedication of Saudi cyclists and their pursuit of excellence and representing the Kingdom of Saudi Arabia on the national and international stage. We hope it becomes a symbol of unity and determination for the Kingdom National Cyclists.”
Moreover, Amina Al Doseri, Business Development at VALOUR added: “It is a great moment, it marks another milestone towards our growth plan in the region, and adding the Saudi Cycling Federation as a partner is a great testament to our brand quality, we thank the federation for their trust, a trust that fills us with determination to continue the hard work”.
Saudi cyclists, when they will be donning the VALOUR-designed kit, will embark on their journeys with renewed vigor. Whether competing on local circuits or on the global stage, they will do so with a sense of pride and the assurance that they were equipped for success.
